The City of Fremantle’s place marketing team coordinate the marketing of Fremantle as a destination through the implementation of the Fremantle Strategic Marketing Plan 2014-2017 to identified target markets.
The plan aims to build awareness of the Fremantle offering, improve perception of that offering and convert consumers to come to Fremantle for an experience.
The anchor for this project is www.fremantlestory.com.au website. It is a consumer website that articulates the aspirational Fremantle product and brand through five leisure activity categories; arts & culture, eat & drink, see & do, events & festivals and shopping.
The website is the content hub for the place marketing team to curate content for Fremantle story social media pages, e newsletters, advertising campaigns and editorial content for other agencies including Experience Perth and Tourism Western Australia.
If your business fits within one of these five categories the website presents excellent opportunities to promote your business. The website is fully responsive and automatically adjusts for access by tablets and smart phones allowing users to look up specific events and business listings while they are in Fremantle.
To find out how you can leverage the City's place marketing read our Business Toolkit. The toolkit also includes information on how you can advertise through the Fremantle Visitor Centre.
City of Fremantle marketing
T: 08 9432 9999
TTY: 08 9432 9777